Customer attrition happens any time a customer ends its relationship with a business and is one of the worst things for the health of that business. Some customer attrition is inevitable in any business if for not any other reason than 20% of the population moves every year. Minimizing customer attrition is imperative to the survival of any business. The great news is that managing customer attrition can be much easier than one expects so long as you have the tools necessary to understand reasons why customers may be leaving, have the strategy in place to win them back and the systems to manage and report on that process.