Customer Education

What is It?

Customer Education is a marketing concept surrounding teaching prospects and customers why they need your products or service, how to use your products and services and why your business provides better value than your local, regional or national competitors.

How To Do It

Customers and Prospects need information in a manner they can digest and understand it. Most people are familiar with the term “customer onboarding,” but the strategy and execution that bring that term to life is why Maestro exists. The process needs evaluate the specific circumstances of each customer or prospect at a given point in their journey and take certain actions to inch that customer along while at the same time ensuring that customer or prospect feels valued.

Knowing why, when and how to incorporate Customer Education into a successful experience automation process is critical. Call Maestro today to learn more.

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